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Agricultural market and marketing information system of vegetable marketing in Kathmandu valley

The objective of this study was to assess the role of agricultural market and marketing information system in vegetable marketing in Kathmandu valley of Nepal during the year 2001/2002. The total sample size for the study was 230, out of which there were 110 farmers, 60 traders and 60 consumers. A representative sample of 110 farmers was selected from commercial vegetable growers of Jhaukhel and Duwakot Village Development Committees of Bhaktapur District using a simple random sampling technique. Farmer were categorized into category I (small), category II (medium) and category III (large) for analysis purpose. Similarly, 60 traders comprising 30 each from wholesalers and retailers were selected and interviewed in order to gather information on marketing system. Likewise, 60 consumers, of which, 20 each from Kathmandu, Bhaktapur and Lalitpur Districts were selected for telephone interview. The result showed vegetable farming as the major income source of farmers. Farmers were increasing area under cauliflower and the previous year farm gate price of cauliflower positively contributed in the area allocation of the current year. But the relationship was not statistically significant. However, the previous year area contributed significantly to the area allocation of the current year. The average marketing margin was found Rs. 8.45/kg and producers' share was 60 percent. Most of the farmers and traders in the study area were getting market price information through different sources. However, the satisfaction level of farmers and traders were found unsatisfactory. In the Study area, majority of the farmers (60%) were not listening market price bulletin broadcasted by radio-Nepal. Among those farmers who listened market price bulletin, 77 percent were not satisfied about the information. Majority of the consumers (53%) bought vegetables in every alternate day. The satisfaction level of consumers towards availability of vegetable was found dissatisfied. Farmers of the study area were facing several problems in marketing of vegetables. Among them, fluctuation in market price was the most important followed by low market price and unorganized market. Similarly, traders of the study area were also facing several problems in marketing of vegetables. Lack of the marketing information was the major problem followed by inappropriate transport facilities and Nepal bandh. The study recommended to adopt market oriented policy and programs linking with the production in order to enhance production and marketing efficiency in the study area, in particular, and in similar environment of the country, in general.

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